Truck sales statistics vary by measure: manufacturer deliveries, retail sales, registrations-based market shares, revenue, financing contracts and forecasts are not interchangeable. The figures below cover worldwide, North American, European, Brazilian and U.S. markets, with periods and limitations stated for each measure.
Key Truck Sales Statistics
The following figures summarize the most useful truck sales data across manufacturers, regions, vehicle classes and powertrains:
- In 2024, Volvo Group delivered 219,377 trucks worldwide.
- In 2023, the European over-16-tonne truck market was an estimated 343,300 units.
- In 2024, Daimler Trucks North America sold 190,428 vehicles.
- In 2024, Daimler Trucks North America held an estimated 39.8% of the North American Class 8 market across the United States, Canada and Mexico.
- In 2023, PACCAR delivered 204,200 new trucks worldwide.
- In 2023, PACCAR delivered 63,200 new trucks in Europe.
- In 2023, Ford sold 750,789 F-Series trucks in the United States.
- In 2024, Toyota Tundra U.S. sales increased 27.4% from 2023.
- In 2024, Daimler Truck sold 4,035 battery-electric vehicles worldwide.
- In 2024, Volvo Group delivered 1,213 fully electric Volvo trucks worldwide.
- In 2024, Volvo Group delivered 2,057 fully electric Renault Trucks worldwide.
- In 2024, PACCAR reported 268,000 U.S. and Canada Class 8 industry retail sales.
- For 2025, PACCAR forecast 250,000 to 280,000 U.S. and Canada Class 8 industry retail sales.
- In 2024, the EU30 heavy-duty truck market was estimated at 315,000 units.
- For 2025, Daimler Truck forecast an EU30 heavy-duty truck market of 270,000 to 310,000 units.
- At the end of 2024, Daimler Truck Financial Services had €32.2 billion of contract volume.
- In 2023, PACCAR’s worldwide truck net sales and revenues were $26.8464 billion.
Contents
- Global truck manufacturer deliveries and trends
- North American truck sales by class and region
- European and Brazilian truck market data
- Electric and zero-emission truck sales
- U.S. pickup truck sales by brand and model
- Truck revenue, financing and market forecasts
Global Truck Sales Statistics by Manufacturer Deliveries and Annual Trends
Manufacturer delivery figures show the scale of individual truck businesses, but they are not a complete all-manufacturer market total. Volvo Group’s worldwide truck deliveries changed substantially across the measured period:
| Year | Volvo Group trucks delivered worldwide |
|---|---|
| 2019 | 232,769 |
| 2020 | 166,841 |
| 2021 | 202,458 |
| 2022 | 232,558 |
| 2023 | 246,272 |
| 2024 | 219,377 |
Source: Volvo Group Resources: Environmental KPIs over time. These are company deliveries, not an all-manufacturer market total.
Volvo Group delivered 58,706 trucks worldwide in Q4 2024, compared with 65,625 in Q4 2023. The company reported that Q4 2024 truck deliveries were 11% lower than in Q4 2023; quarterly deliveries are not the same as retail registrations.
Source: Q4 Volvo Group: The fourth quarter and full year 2024.
North American Truck Sales Statistics by Class, Region and Market Share
Daimler Trucks North America sold 190,428 vehicles in 2024, versus 195,014 in 2023. The segment reported 156,187 vehicles sold in the United States, 15,608 in Canada and 17,461 in Mexico; Mexico sales were up 26% from 2023.
Source: Daimler Truck Annual Report 2024. These are company unit sales, not total national registrations.
| North American measure, 2024 | Daimler Trucks North America result |
|---|---|
| Class 8 market share | 39.8% |
| Class 6–7 market share | 34.1% |
| Combined Class 6–8 market share | 38.0% |
The market-share geography is the United States, Canada and Mexico. Daimler Truck states that the figures are based on registration authorities and estimates in individual markets, so they should be read as estimates rather than a single observed registration census.
European and Brazilian Truck Sales Data by Weight Class
PACCAR’s reported market estimates show different patterns by geography and weight class. In Europe, the over-16-tonne market increased from 297,500 units in 2022 to 343,300 units in 2023, while the 6-to-16-tonne market increased from 38,800 to 46,800 units.
| Market estimate | 2022 | 2023 |
|---|---|---|
| Europe, over 16 tonnes | 297,500 | 343,300 |
| Europe, 6–16 tonnes | 38,800 | 46,800 |
| Brazil, over 16 tonnes | 97,900 | 82,100 |
Source: PACCAR Inc. 2023 Form 10-K. These are PACCAR-reported market estimates, not independently stated all-market registration totals.
PACCAR delivered 63,200 new trucks in Europe in 2023, compared with 62,400 in 2022. DAF’s estimated European over-16-tonne market share was 15.6% in 2023, down from 17.3% in 2022, while its 2023 share in the 6-to-16-tonne market was 9.1%.
In Brazil, the estimated over-16-tonne market was 82,100 units in 2023, down from 97,900 in 2022. DAF Brasil’s reported estimated share of that Brazilian market was 10.2% in 2023.
Electric and Zero-Emission Truck Sales Statistics
Electric sales figures use different populations. Daimler Truck’s group number covers battery-electric trucks and buses, while Volvo’s figures identify brands and duty classes, so the measures should not be added together.
Daimler Truck sold 4,035 battery-electric vehicles worldwide in 2024, up from 3,443 in 2023. The company reported a 17% increase in battery-electric vehicle sales; the group figure covers trucks and buses and includes segment eliminations in related totals.
Source: Daimler Truck Annual Report 2024.
| Volvo Group fully electric truck measure | 2023 | 2024 |
|---|---|---|
| Volvo-brand trucks worldwide | 2,057 | 1,213 |
| Renault Trucks brand worldwide | 1,517 | 2,057 |
| Volvo Group heavy- and medium-duty trucks | — | 864 |
| Volvo Group light-duty trucks | — | 1,193 |
Source: Q4 Volvo Group: The fourth quarter and full year 2024. Brand deliveries and duty-class deliveries are separate company-reported categories, not one combined market series.
U.S. Pickup Truck Sales Statistics by Brand and Model
Ford reported 750,789 F-Series trucks sold in the United States in 2023, with F-Series sales up 15% from the prior year. Ford’s newsroom described the F-Series as outselling the second-place Chevrolet Silverado by about 200,000 trucks in 2023; that comparison is approximate and company-reported.
Source: Ford remains #2 EV brand in America.
Ford also stated that the F-150 Lightning was the best-selling electric truck in the United States in 2023. The supplied company release did not state a unit count, so the claim is a ranking statement rather than a quantified sales total.
Toyota reported that U.S. Tundra sales increased 27.4% in 2024 from 2023, while Tundra hybrid U.S. sales increased 22.1%. Toyota also stated that Tacoma was the number-one small pickup in the United States for the 20th consecutive year in 2024; the source does not provide the full small-pickup market denominator.
Source: Toyota Motor North America Reports 2024 U.S. Sales Results.
Truck Sales Forecasts, Revenue and Financing Indicators
PACCAR reported 109,100 new-truck deliveries in the United States and Canada in 2023, compared with 95,600 in 2022. Worldwide PACCAR deliveries totaled 204,200 new trucks in 2023, while worldwide truck net sales and revenues were $26.8464 billion, compared with $21.4862 billion in 2022.
Source: PACCAR Inc. 2023 Form 10-K. Revenue is a financial measure, not a unit-sales measure.
PACCAR’s U.S. and Canada truck net sales and revenues were $15.8985 billion in 2023. Its truck segment accounted for 77% of company revenues in 2023, versus 75% in 2022, and its 2023 truck-segment pretax return on revenues was 14.2%.
For the U.S. and Canada Class 8 market, PACCAR reported an estimated 268,000 industry retail sales in 2024 and forecast 250,000 to 280,000 in 2025. The 2025 range is a company forecast, not an observed result.
Source: PACCAR Achieves Strong Annual Revenues and Net Income.
Daimler Truck’s market outlook estimated the EU30 heavy-duty truck market at 315,000 units in 2024 and forecast a range of 270,000 to 310,000 units for 2025. EU30 is the company’s defined region, and the 2025 range is a forecast rather than realized sales.
Daimler Truck Financial Services leased or financed more than one in five new Group vehicles in 16 markets in 2024. It ended 2024 with €32.2 billion of contract volume, up 14% year over year, and concluded €11.4 billion of new financing and leasing contracts during 2024.
Source: Daimler Truck Annual Report 2024. Financing measures describe contract activity and portfolio scale, not truck unit sales or sales revenue.